Clarity over chaos.
Sometimes you need immediate support. A solution for an urgent problem. Experienced thinkers who get stuff done. This is where I feel most effective!Projects
Scaling the People Operating System
Professionalization of the HR function
Designed and implemented a scalable HR operating model (core processes, ownership, governance, documentation standards) that could grow with the organization.
Built leadership routines and meeting cadences to improve clarity, alignment, and execution across teams (including role clarity and decision-making structures).
Developed recruiting foundations to support growth: funnel structure, interview loops, scorecards, hiring manager enablement, and consistent candidate experience.
Led and developed cross-functional People teams (up to 8 people) across Talent Acquisition, HR Ops, L&D and Office Management to execute reliably at pace.
Owned people analytics and reporting cadence to support leadership decisions (KPIs, trends, actionable insights rather than “vanity metrics”).
Crisis & Restructuring Execution (legal-safe, human, fast)
Multiple restructuring phases requiring speed, compliance, and high-quality communication under pressure.
Designed end-to-end “Day X” execution plans: timelines, stakeholder roles, escalation paths, documentation, and operational runbooks.
Partnered with legal counsel/lawyers to ensure labor-law compliance; prepared negotiation tracks and aligned internal decision-making.
Led communication strategy and messaging across leadership, managers and employees with a clear narrative, empathetic tone, and business realism.
Conducted sensitive employee conversations (notifications, 1:1s, exit discussions), ensuring dignity, clarity, and consistency.
Enabled leaders/managers with scripts, FAQs, guidance, and briefing sessions to reduce risk and prevent miscommunication.
Balanced “people-first” execution with commercial constraints and profitability goals - helping C-level move from uncertainty to action.
Leadership System: Cadence, Performance, Career Paths
Need to professionalize leadership practices and performance systems to scale culture and execution - especially in fast-growth or change-heavy environments.
Built leadership operating cadence: recurring routines, meeting structures, decision frameworks, and alignment mechanisms.
Designed performance management foundations: conversation guides, feedback rituals, performance templates, and manager enablement.
Developed learning & development structures and career path components (levels, progression logic, competency expectations, learning journeys).
Facilitated workshops and offsites: leadership alignment, hiring excellence, strategy translation into execution, and team operating agreements.
Provided ongoing sparring to C-level and senior leaders on people strategy, leadership effectiveness, and organizational design choices.
Executive Hiring for highly challenging roles
Recruiting for highly challenging roles
Designed and ran structured hiring processes for senior leadership and specialized roles (including tech/ML profiles): role definition, scorecards, interview loops, stakeholder calibration.
Strengthened funnel strategy: sourcing approach, outreach narrative, interview experience, decision process, and closing logic.
Enabled hiring teams to reduce bias and chaos: structured debriefs, aligned evaluation criteria, consistent candidate communication.
Advised leadership on trade-offs (timeline vs. quality vs. compensation vs. scope), ensuring decisions matched business reality.
Ensured a respectful, high-quality candidate experience even under time pressure - protecting employer reputation.
M&A / Transition Communication & Handover
Company sale /transition situation requiring stability, transparency, and clean handover
Supported leadership through the change narrative: what is known, what is not, what happens next—delivered in a calm, trustworthy communication flow.
Created transition and handover processes for HR operations and people-related responsibilities (documentation, ownership, timelines).
Structured employee information and Q&A formats to reduce rumors and minimize disruption during high-uncertainty phases.
Coordinated stakeholder communication across internal leadership and external parties as needed, ensuring consistent messaging.
Helped stabilize operations during the handover period so HR execution stayed reliable (no “everything stops because of M&A”).
HR Tech Rollouts: ATS/HRIS, Automation, Data Hygiene
Organizations needing efficiency gains, better data quality, and scalable tools—often during growth, transition, or operational overload.
Led ATS implementations and improvements (e.g., Greenhouse, Personio, Prescreen): workflow design, hiring stages, scorecards, permissions, templates, reporting setup.
Supported HRIS process optimization and adoption: aligning system logic with real operational needs, not “how the software wants it.”
Managed data cleanups, migrations and merges: removing duplicates, standardizing data structures, improving reliability for reporting and compliance.
Built documentation and enablement assets: SOPs, guidelines, FAQs, training sessions for HR teams and leaders to ensure adoption.
Created change and communication plans around rollouts to keep teams informed and minimize resistance or confusion.
References
“Rosalina is a true asset, both on a personal and professional level. With her digital-first approach, she transforms ways of working, talent management, and processes. Always empathetic and authentic, she brings people along on the journey.”
Sabrina Flunkert, CEO @Ratepay“Rosalina was instrumental in growing Instafreight from 30 to 300 people in just three years. She shaped culture with heart and clarity, was steadfast in times of crisis. When we ultimately had to close the business, she was the last to leave, standing with us until the very end. I’m deeply grateful for her partnership and recommend her wholeheartedly.”
Maximilian Schäfer, Co-Founder & MD @cargomotion/Instafreight„Rosalina leads with empathy and clarity, combining strong support with practical solutions. She inspires teams through open communication and encouragement, maintaining calm and focus even in challenging situations.“
Yvonne Stamm, People Operations Manager
„Calm in chaos. Gets things done.“
Daniel Raab, CEO Marley Spoon SE
„From rapid growth to crisis, Rosalina was a steady force. Her pragmatic approach and commitment made all the difference.“
Philipp Ortwein, Co-Founder & MD at cargomotion/Instafreight„Implementing our first HRIS was a gamechanger, and Rosalina made it happen without disruption.“
Arne Hennig, Managing Director Promedio Halle GmbH„Working with Rosalina was an absolute pleasure – she combines entrepreneurial spirit, empathy, and dedication, and I would be delighted to work with her again anytime.“
Thomas Buhl, COO Avenso GmbH